Chanel Announces E-Commerce Launch, might Be as early as autumn 2016

If you’ve been waiting on the day you can get a brand new Chanel bag online, your wait is nearly up–sort of. Late last week, Women’s wear everyday spoke with Bruno Pavlovsky, Chanel’s president of fashion, during the brand’s re-showing of the Metiers d’Art 2015 collection in new York City. during the conversation, he verified a few of what has been long rumored about the brand’s organized growth into on the internet sales.

Pavlovsky was cagey about the details, lots of of which have likely not been finalized at this early date, however he did tell WWD that the brand is testing techniques to the launch. He did specify, though, that “everything that we are doing has to be linked with some brick-and-mortar boutiques.” That’s according to Chanel’s previous statements about the company’s views on e-commerce, especially around the recent “harmonization” of the brand’s around the world prices.

We don’t understand precisely what that will indicate yet or exactly how it will impact the availability of products to private customers. In addition, the autumn 2016 introduce is not set in stone, as well as brands as huge as Chanel tend to be cautious as well as deliberate with modifications like these. Chanel already offers its full lines of cosmetics, skincare as well as fragrance on its website, though, so the wheels have already slowly started to creak into motion.

Are you looking ahead to someday being able to shop Chanel online?

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