callum When I was first getting into designer bags in the early 2000s, designer bags were all the rage. All the most successful brands had monogram prints, and much more typically than not, their many popular bags were made out of those logo textiles. then the It Bag era dawned, and things started to change.
As interest in designer bags grew, customers started searching for bags that were much more discreet and subtle in an attempt to maintain their feeling of exclusivity (as fashion trains us all to do, for better or worse). brands like Céline flourished while Louis Vuitton had to retool years after industry watchers thought they had all but won the handbag game. Now, though, you get the sense that the pendulum might be ready to swing back in the other direction, as it always does.
Where brands were once going to lengths to hide their logos in hardware engraving or small gold stamps, they’ve now started enlarging things quite a bit. While monogram print fabrics only appear to be a little much more popular than they have been in the recent past, large single-logo bags are popping up left and right.
It’s not a coincidence that many of these bags occupy the space at the low end of any given designer’s price spectrum; they’re developed to attract aspirational customers who are eager to telegraph wealth and success to those around them. Although a lot of these designs are also fueled by a logo nostalgia that’s affected numerous parts of the industry over the past few seasons, bags have mostly resisted that wave–until now. because high-end accessories customers have been mostly resistant to their comeback, it remains to be seen whether this trend will take substantial root.
Check out the best examples of the trend we found below, and let us know in the comments if you’re ready for another era of conspicuous logos.
Balenciaga Cabas M Canvas Tote
$865 through MATCHESFASHION.COM
Chanel large Toile logo shopping Tote
$2,600 through Chanel
DKNY medium logo consumer Tote
$165 through ShopBop
Giuseppe Zanotti logo Plaque take on Bag
$1,065 through farfetch.com
Gucci Soho leather take on Bag
$2,600 through Gucci
Kenzo Bicolor Canvas Tote
$199 through MATCHESFASHION.COM
Loewe leather consumer Tote
$1,395 through Net-a-Porter
Louis Vuitton Vernis Alma BB Bag
$1,820 through Louis Vuitton
MCM Drawstring small Bag
$785 through ShopBop
Moschino logo charm small bucket Bag
$1,095 through LUISAVIAROMA
Prada Canvas small logo Tote
$695 through Bergdorf Goodman
Saint Laurent Cassandre small Suede bag
$1,890 through MATCHESFASHION.COM
Tory Burch small Jessica leather Tote
$435 through Nordstrom
Valentino V logo Crossbody Bag
$1,975 through Bergdorf Goodman